Rock Row (née The Ridge, née Dirigo Plaza) | Westbrook, ME

Color me skeptical....But they weren't even able to find tenants for the much smaller office space closer to Market Basket....165,000 SF of office is a hard sell in 2025. Particularly in this kind of suburban location.

Unless Rock Row has some kind of handshake deal with a prospective tenant.
 
They also make the point that this building will have a Portland address (since it's just east of the city limits). I'm not sure what that gets them aside from higher taxes, but whatever.

From their Instagram post:

Key Highlights to 100 Quarry Drive:
✅ Up to 165,000 sq. ft. of Class A office space
✅ A 305-space attached parking garage for employees
✅ Stunning views of a 250-ft natural rock quarry right outside your window
✅ Immediate access to two I-95 exits (exits 47 and 48) within 0.5 miles, providing unparalleled connectivity
Ready to make your move? Learn more at https://rockrow.com/offices​

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It’s a pretty solid looking building… it’s just depressing waiting around for Rock Row. Really disappointing development because they are over promising and under delivering. Just look at that 10 story tower, while in the earlier stages of the idea, still much more attractive than this flat 6 floor rectangle. Looks like there was so much more life in the earlier renderings. Now it just seems lifeless and all for profit, as cheap as they can be. No originality. The original look of this building would have been pretty prominent along the TPK too! This one may peak over the trees.
Very sad waiting around for the Rock Row crew to do anything besides the medical center and some tents in the last 3 years.
 
Obviously the pandemic is a big part of it; they launched Market Basket in 2020 IIRC, and trying to push ahead in that climate when one of your biggest attractions was/is going to be a beer hall just wasn't going to be conducive to anything. And now, what's the market for a 6-story building compared to a 10-story building? This isn't the 80's when many of the banks were still locally controlled and pre-Provident Unum was putting one of its profit centers into any building in town big enough to have an elevator.
 
Rock Row reminds me of the Simpson Episode where they try to sell Springfield on the Monorail. In the end, it doesn't happen...
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The biggest thing isn’t the height, though it would be nice to have that 10 story building, it’s just the soul and life in this design is way less than it was in previous ideas. The entire development is lifeless and has been a disappointment. You all know I try to stay positive and do so on every other project… Rock Row is just sad
 
The only way that more office space gets built here is with a giant healthcare related anchor tenant. I can see the residential buildings, yes. The reason why healthcare works is because of the constant visitations by the public, of whom are covered for their outpatient treatments. So, if you build it, they will come. They have to. The only other tenant I could see here is a Chinese company with a tech-related product that is actually, ostensibly, spying.
 
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