- Joined
- Sep 15, 2010
- Messages
- 8,894
- Reaction score
- 271
Totally missing the point.
Totally missing the point.
Well yeah, I do a lot of buying from Amazon, but sometimes its nice to window shop and avoid shipping costs.
I suppose the Target does replace some of the needs that the Best Buy provides, although I'm still not sure what kind of selection a 'city' Target has compared to a the typical suburban one.
Actually, if Micro Center were next to a T stop instead of on the worst-of-the-worst walking portion of Memorial Dr. and the employees actually organized the aisles semi-coherently it would probably put every WorstBuy and Radio Shack in Greater Boston out of business.
I dropped off a laptop to get fixed and Microcenter lost it and then wouldn't return my calls. I went in there like 5 times to talk to a manager and it was always, "Oh, you need to talk to a different manager." I sent emails, letters, etc. Never got a response. Finally called their corporate office in the Midwest and shortly thereafter some sniveling manager from the Cambridge store emailed me and said he hadn't gotten any of my messages (yet somehow he had my email address). Lost all my work from grad school.
In short: I HATE MICROCENTER.
Target Inc. is coming to the Fenway area next year with its own urban-concept store called “CityTarget,” the retailer’s first on the East Coast. But this location will actually be bigger.
The CityTarget that will occupy four floors in a building under construction at the intersection of Boylston and Kilmarnock streets won’t just be bigger than the company’s other urban stores. It will be even bigger than an average full-size Target store.
The CityTarget in the Fenway will cover a whopping 160,000 square feet. Escalators, elevators, a first-floor lobby and fourth-floor stock room will reduce the overall shopping space to something comparable to the standard Target store, which occupies about 135,000 square feet, said Kamau Witherspoon, Target’s senior director of store operations.
Another point of comparison: Target’s only other Boston location, in South Bay Center, replaced a Kmart store but still covers only 117,000 square feet.
Interesting. The new Target in Fenway will be about 40% bigger than the South Bay Target... I always figured it would be fairly small because it's a CityTarget. This Boston Globe article says:
Target tries new, bigger strategy for Fenway store
By Taryn Luna | Globe Correspondent October 11, 2014
Big-box retailers and giant supermarkets, from Walmart to Wegmans, know how to reshape their strategies for a city market. The first rule of thumb: Make the stores smaller.
Target Corp. is coming to the Fenway area next year with its own urban-concept store called “CityTarget,” the retailer’s first on the East Coast. But this location will actually be bigger.
The CityTarget that will occupy four floors in a building under construction at the intersection of Boylston and Kilmarnock streets won’t just be bigger than the company’s other urban stores. It will be even bigger than an average full-size Target store.
The CityTarget in the Fenway will cover a whopping 160,000 square feet. Escalators, elevators, a first-floor lobby and fourth-floor stock room will reduce the overall shopping space to something comparable to the standard Target store, which occupies about 135,000 square feet, said Kamau Witherspoon, Target’s senior director of store operations.
Another point of comparison: Target’s only other Boston location, in South Bay Center, replaced a Kmart store but still covers only 117,000 square feet.
Witherspoon said the company selected the Fenway property because of its location. The large scale isn’t much of an issue because the retailer can customize the CityTarget model to fit the space, he said.
“The opportunity to be in such a prominent location near Fenway and near a T stop was really appealing to us,” Witherspoon said. “Now, many of our urban guests have to travel a long distance outside the city to reach a Target.”
Witherspoon said the company finds it increasingly difficult to identify sites for full-sized stores in densely populated areas. The Minneapolis retailer first introduced the CityTarget concept two years ago to solve that problem. Now there are eight CityTarget stores — in Chicago, Seattle, Los Angeles, San Francisco, and Portland, Ore.
The stores often occupy less square footage than a traditional Target, offering more products geared toward pedestrian commuters and urban dwellers. For example, the store will sell two-person bistro sets instead of six-person patio sets and 8-pound bags of dog food instead of the 40-pound bags found at typical stores. The store also will offer a grab-and-go food assortment for busy commuters and a grocery section. A Starbucks will also occupy part of the second floor.
Mike Tesler, a retail professor at Bentley University, said the unique floor set-up might create a challenge for the retailer because there is no merchandise on the first floor. Customers must travel up an escalator or elevator to reach the products.
“It’s visually not as aggressive to the consumer as normal locations,” Tesler said. “People will know it’s there. Staying top of mind will be a challenge.”
Target is among many big-box retailers that have grown over the last few decades by focusing on giant stores in suburban markets. Now that suburban sprawl has slowed, those companies are following the migration of residents back into urban areas to try to boost sales, said Marshal Cohen, chief retail analyst with the NPD Group, a market research firm in New York.
Most retailers are still trying to prove that the formula of smaller stores with fewer products can generate enough sales to work. Target’s move to expand its CityTarget stores to the East Coast with the new Fenway location suggests the retailer might have identified a rare growth opportunity in a relatively stagnant industry, he said.
“Growth is hard to come by in retail these days,” Cohen said. “Finding an in-store formula with growth potential is a huge success if they can pull it off.”
My pics are always shitty