That's one way of looking at it.
The other way of looking at it is:
"If you can find a way to occupy every possible retail location in a given region, and drive your competitors out with low prices, then you can eventually dramatically reduce your customers other options, and thereby get away with finally raising prices once you're almost the only game in town, and then charge 5 bucks for a cup of coffee for years and years, until your customers finally get frustrated and leave you out of pure spite, and go back to bringing their own in a thermos"
And yes I'm looking at you, Dunkies.