The Sudbury (Bulfinch Crossing Residential Tower) | 50 Sudbury St | GCG Phase I | Gov't Center

George_Apley said:
At least it's named after a street that's named after a town in MA that's named after a town in England. Instead of being named after some marketing VP's brain-fart of the day.
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Oh I agree; I meant that this was shockingly boringly reasonable, all recent other precedents considered
 
"50 Sudbury St" sounds nice, imo.
"The Sudbury" sounds like trendy, dog poo, imo.
 
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Let's be honest, no one actually uses those building names except for realtors. Half the time I bet the residents don't even use it. 50 Sudbury St is actually what this building is called. Only highly significant buildings get names, usually due to a major tenant, and then those become so ingrained that reverting them to their address is very difficult (See Tower, Hancock).
 
George_Apley said:
Let's be honest, no one actually uses those building names except for realtors. Half the time I bet the residents don't even use it. 50 Sudbury St is actually what this building is called. Only highly significant buildings get names, usually due to a major tenant, and then those become so ingrained that reverting them to their address is very difficult (See Tower, Hancock).
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I live in the Fenway and the people whom I know that live in the new buildings along Boylston definitely use the building names. Since all the new buildings in the neighborhood are at similar-sounding four-digit numbers of Boylston St, addresses are pretty useless unless you're sending mail. People either use the building names to communicate where they live or they say "above [ground floor retail tenant]."
 
JumboBuc said:
I live in the Fenway and the people whom I know that live in the new buildings along Boylston definitely use the building names. Since all the new buildings in the neighborhood are at similar-sounding four-digit numbers of Boylston St, addresses are pretty useless unless you're sending mail. People either use the building names to communicate where they live or they say "above [ground floor retail tenant]."
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Bolded for emphasis. That's what I would do. To me, it's too damn pretentious to say something like "I live in the Harlo," compared with "I live next to Fenway Health." But that's just me.
 
George_Apley said:
Bolded for emphasis. That's what I would do. To me, it's too damn pretentious to say something like "I live in the Harlo," compared with "I live next to Fenway Health." But that's just me.
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But "next to Fenway Health" still leaves two possible buildings. "I live above Tatte" works (although it now seems like that phrase describes half the city...).
 
I'd probably say "I live above Tatte at Kilmarnock and Boylston in Fenway," but I guess that's too wordy for people. I'm gonna let this one go since it's eminently subjective and ultimately pointless ;)
 
I get asked 'If I like the Pierce Building' by friends whenever we're near it. They're just about as non-caring about architecture and development as the average person is, so some of them are sticking, I'd say.

Though I'd agree 'i LiVe In ThE hArLo" is quite pretentious... guess it depends on the name..
 
I don't see what is so weird about it. It is pretty normal in other cities. If I lived in the Fenway and someone said, I live at 1234 Boylston or said I live at The Harlo or Van Ness, I would know what that means. It is new to Boston to have lots of named apartment buildings or to use ground-level retail as GPS.
 
I like named buildings but The Sudbury is a new level of awful.
 
I was out for a run earlier and went up The Greenway. This thing really kinda dominates the view. It will be interesting once this complex is built out... very exciting!
 
It is what it is. 'The tower next to the downtown drunk tank' hardly rolls off the tongue.
 
I use to use for names when I lived in the area was "park drive" or 235 park drive" and for people out of town I'd say "the Fenway." If you use the building name for where you live you sound snobbish or you want people to think you're important. The building has to be a landmark or iconic to use it's name and not sound like a douchebag.
 
Perhaps you are projecting and generalizing your thoughts on "rich people"? If someone told me at a dinner party or something that they lived in the Mandarin Oriental condos, I would assume they are wealthy, but not necessarily a "snobbish, self-important d-bag".
Now if they went continuing on and on about the luxury amenities, the views, the concierge services, etc. to someone who is either not interested or is struggling financially.... that is something completely different.

guitarguynboston said:
I use to use for names when I lived in the area was "park drive" or 235 park drive" and for people out of town I'd say "the Fenway." If you use the building name for where you live you sound snobbish or you want people to think you're important. The building has to be a landmark or iconic to use it's name and not sound like a douchebag.
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I think this is circling back to shitty naming in the first place; which kind of circles all the way back to cheap architecture. Saying you live in the Mandarin Oriental, or another hotel's residences is connected to the branding of that residence. In fact, it tends to sound classy to say you live in the Four Seasons or the Park Plaza. To my ear, saying you live in "The Harlo" or the "The Viridian", or whatever half-assed name that a developer's marketing team spit out of a strategy meeting, reeks of pretension and poseurism. These aren't names that carry a brand or signal placemaking, they're names to justify the pretension & cost of these faux luxury experiences offered by the value-engineered buildings that carry them.
 
George_Apley said:
I think this is circling back to shitty naming in the first place; which kind of circles all the way back to cheap architecture. Saying you live in the Mandarin Oriental, or another hotel's residences is connected to the branding of that residence. In fact, it tends to sound classy to say you live in the Four Seasons or the Park Plaza. To my ear, saying you live in "The Harlo" or the "The Viridian", or whatever half-assed name that a developer's marketing team spit out of a strategy meeting, reeks of pretension and poseurism. These aren't names that carry a brand or signal placemaking, they're names to justify the pretension & cost of these faux luxury experiences offered by the value-engineered buildings that carry them.
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George - you, me, and many others on here: "one cannot simply manufacture prestige"

Marketing consultants (on way to bank with large check): "the #$&@# you can't"
 
today
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