This place, and others like it, are symptomatic of a culture lacking in an awareness of its own catastrophic superficiality. When patrons tire of shuffleboard, I hope they're prepared and scaled to transition to indoor badminton or axe-throwing...
Beton - while I tend to agree with you, another major aspect of the systematic disease of our times is the lack of face to face interactivity. In that regard, I am cautiously heartened by the return of halls for playing games. I share your cynicism about the superficiality, as well as the fact that these types of places as of right now tend to be so much gaudy kitsch... overpriced playgrounds for the “New Rome”. I would much rather have a no-frills spot with a lot of table games; Flat Top Johnny’s was an example of a great spot like that that was neither historical, tatty, nor superficial... unfortunately, it’s so damn popular these days that it’s harder to enjoy than it used to be. At any rate, I am hopeful, again with cautious optimism, that games and interactive type stuff might spread into less affluent demographics and lose some of the fools gold glitter.
The nuances of this argument are beyond what can be achieved on an Internet post, but allow me to bloviate on further. For, really, once awareness exists, there’s no turning back. We are all aware of the loss of pre-21st century living styles, and are constantly sentimental and self-conscious in our tastes. One can make the same argument about craft beer (and scotch), organic food, smart growth, and historical as well as environmental preservation. They all stem, in one way or another, from some version of a line of reasoning that says “the set point in the past where X, Y or Z was ideal was ____, and we must return our [eating habits, the species of the planet, the architecture, etc] back to that idealized set point. We are all prisoners of this manner of thinking, whether we like it or not. Eating of the apple of wisdom forever condemned mankind to self-awareness, and an inability to think freely and “naturally”. Despite thinking itself very forward-looking, it seems to me that the present middle-aged generation is in some ways more sentimental about the past than anyone realizes or admits. What I can say for sure is since the fall of modernism, people have shied away from truly believing in the future, and everyone these days, whether they are conservative or liberal, seems to be hung up on something that went wrong in the past, rather than putting stock in a confident vision of the future that is untethered from the past. In music, architecture, politics, everything, it is commonly said as a given that there are no new ideas. Perhaps the West has actually exhausted itself. I myself am not ready to make that concession… And it’s why, on that rare occasion, that some truly novel building or book or movie makes it all that much more worth it.
As for the games… I like shuffleboard on occasion (there’s a great game hall on 6th Street in Austin that has tons of tables, and there is nothing swanky or forced about it, believe me) and would consider playing at Assembly, but prefer to play all my games in what to me at least is an unselfconscious atmosphere. I will have to see for myself where this place falls in that regard. My suspicions are in line with yours about the clientele… But perhaps we mustn’t be so cynical.