I know I've defended SC5 in the past in regards to it being for a "changing demographic," but my opinion has shifted after playing through the betas.
This should have been branded as the SimTown redux with some of the city elements removed and a focus on building the best damn suburbia you could ever build, complete with mega malls. The demographic this is geared to would eat it up. The name carries some mediocre baggage with it though, as SimTown really didn't deliver. SimCity should have remained an urban planning, zoning and infrastructure based franchise with less bells and whistles from a town standpoint.