LEED is a brilliant marketing shakedown to get all the trend following lemmings to empty their pockets into the USGBC's coffers. I'm so disappointed that the brain trust from BU's school of business hasn't been able to figure this out and cry foul. But then again, even Harvard is a diploma mill nowdays, so I suppose it's a lot to ask of universities to contain some intelligent thought.
I'm sure in a few years some developers will form a group to certify people as being 'alive' and demand that the trendy morons pay them and go through a lengthy process to receive a medal certifying that they are in fact 'alive'. The media will declare it an imperative that everyone rush out to pay all the fees and complete the paperwork to be certified as being alive, because darn-it how can anyone know they are alive until they are certified by that supposedly independent, yet profit driven, certification authority! Hell if a person isn't certified, and wishes to opt out of the process, as being 'alive' Brad Pitt might just have to adopt their 'orphan' kids as a compliance incentive.