How about attracting WHSmith
They are located at airports, malls and also "High street" shopping areas
They have a mix of electronics, books (including e-books), entertainment stuff and at the airports travel essentials
they are well connected with BAA through the airports -- and Logan is well connected with BAA as BAA operates as the shopping / restaurant landlord's rep in several terminals
ABOUT BAA BOSTON
"BAA Boston is the developer and manager of the retail and concessions programme at the Airmall at Boston Logan International Airport (Terminals B and E).
BAA Boston is a project of BAA USA, the master developer and manager of the retail and food & beverage operations at the Airmalls at Pittsburgh International Airport, Baltimore/Washington International Thurgood Marshall Airport, and Cleveland Hopkins International Airport.
In turn, BAA USA is an affiliate of BAA Limited, the world’s leading airport company, owned by Ferrovial. BAA owns and operates seven UK airports (Heathrow, Gatwick, Stansted, Southampton, Aberdeen, Edinburgh and Glasgow). "
does the BRA know this?