Skybus lasted less than a year, got universally bad reviews, and tried to fill a non-existent downmarket niche. Not to mention that it flew out of Portsmouth NH rather than Logan. No way did they drive JetBlue out of that market.
mass88 said:Sky Bus did not have any significant affect. JetBlue as a whole decided to pull out of Columbus due to competition and the fact that they lost money.
It was a combination of factors, of which the entrance of Skybus into the Boston-Columbus market (by way of Portsmouth-Columbus) was the final nail in the coffin. To say that Skybus did not have a significant impact is to ignore the sequence of events that occurred.
Skybus was successful in siphoning off Columbus-originating traffic all the while American and Delta (which were significantly larger in Boston at the time) were both operating the BOS-CMH route. If Skybus hadn't entered the picture, JetBlue would have likely have stuck it out long enough to force American's eventual exit from the market.
But I digress, JetBlue's failure in Columbus is not at all indicative of its potential in other Midwestern markets. Columbus is low-hanging fruit when the likes of Minneapolis, Detroit, Saint Louis, Kansas City, Milwaukee, etc. are bigger or higher-yielding markets from Boston anyway.