One of the most fun facts about Somerville developments: a not insignificant portion of them is funded by the Vidal Sassoon (hair and shampoo brand) fortune, a la his son, Elan.
What's the point of having a shampoo heir leaving a mark on the city if he's not gonna go and be a little bombastic? Just a lil' more flash would be nice.
his buildings should really be head and shoulders above the rest!So many puns to be had, right? Like…his buildings could have even more volume and body. Add some sheen and highlights, texture and color.
and I’ll leave you with Adam Sandler’s Zohan:
Is this news?I don’t think I’ve seen plans for 35 McGrath before. (Next door to 15 McGrath project). Plans at Somerville Urban Design site.
Currently at 35 McGrath, a white box.
I've not seen them either. Has this been approved, or are these plans merely theoretical? I looked up the deed to the property and it does not appear to have changed hands.