Yes, the way that The Casco sign is positioned now it's almost like they are trying to hide it from view... "We're not really here on top of a hi-rise trying to be like Boston, so don't panic." Remember when the Westin was renovated and there was a public outcry about removing the giant EASTLAND letters? That's not pretty, but it's been there for awhile and many people in Maine don't like change. I'll bet if you put a big backlit LED lighthouse on top of the The Casco, and on top of the mechanical, people would love it. And underneath a message board could be created (a la Time & Temp) for ads to offset the costs. I understand how fixated provincial minded Mainers will react to change (we all do), and so stick that lighthouse representation up there and they will go along with it because this icon is familiar.