I hope they dont build a movie theater here. Id rather see one in the seaport it seems to make more sense and I really doubt our market can handle 2 more movie theaters just based on how dead the big ones are even before they add capacity
Both are getting movie theaters: Hub on Causeway is getting an ArcLight Cinemas, and One Seaport Square is getting a Showplace ICON Theatre. The demand exists for both.
I've written about this in the past on one of these forums, but will chime in again.
The movie theater model is changing from how things use to be.
- Reclining Seats: a screen with 250 traditional seats now seats 125 in La-Z-Boy Style recliners
- Premium Concession Offerings: there's been a rise in luxury theater chains nationwide like iPic and ArcLight that offer more premium concessions, full meals, and full liquor menus.
- Advanced Seat Selection: probably the biggest innovation in movie-going is the ability to not only buy your tickets online in advance, but also to reserve your seat(s) in the theater. This convenience means moviegoers don't need to show up 30 minutes before showtime to sit where they'd like--the seat(s) will be waiting for them.
- Large Format/Premium Experience Screens: IMAX, 3D, RPX, 4D, D-Box... these are becoming more mainstream nationwide.
Despite the number of seats being slashed in half at existing theaters in most cases, all of these factors listed have lured more people to theaters. They're spending more money and visiting more frequently. With the supply of seats halved and the demand climbing, there is a legitimate need for more movie screens in a city like Boston.
Our market is about to see at least 4 new theaters following this model (Arclight, Showplace ICON, South Bay AMC, and Tremont Crossing Regal). The demand is there in the urban places... it's the suburban stand-alone theaters that fail to adapt their business model(s) at the most risk of closure.
From an economic generation standpoint, movie theaters are one of the most sure-fire ways to create demand for other businesses in a town center and activate a community. They provide employment opportunities for low-skill employees and a sanctuary for all members of a community unknowingly in need of a positive, shared experience.
I'm happy to chat more about movies and theaters with anyone that's interested.