Czervik.Construction
Senior Member
- Joined
- Apr 15, 2013
- Messages
- 1,878
- Reaction score
- 979
Thanks, guys. It seems that Nero is doing better than the other Euro transplant, Paul.
Better yes, in that it's bursting with business, but Paul still gets a line out the door at One Boston Place during lunch.Thanks, guys. It seems that Nero is doing better than the other Euro transplant, Paul.
In the Pru where PF changs was?
For Strega - It must be 10 PO sq where Boston private bank is...thought I saw a sign for a restaurant and new lobby there a awhile back.
Nero has really good coffee and solid food, not surprising that it's doing well.
Plus, it's easy to see how well the decor works in attracting people in (at least for the ones I've been to).
I think it's hilarious that people actually buy "food" at Starbucks or Neros. It's all pre-made shrink-wrapped possibly frozen commissary food with an exponential markup. Nothing about it tastes or even looks fresh. Hell, even Starbucks bizarre little cut-apple-and-peanut-butter plates look awful and plasticky - clearly just a way to separate fools from their money. Compare to Tatte or ABP. Actually, you can't. Sad!
I don't think anyone would argue for the quality of their food, but it's certainly convenient. The few time's I've bought their food I've been in a rush and already getting coffee.
I saw a Starbucks on the south shore with a drive-thru. Plymouth, I believe. It was weird.
Sheppard has a good point: Starbucks & Nero are not trying to be the same thing.
I saw a Starbucks on the south shore with a drive-thru. Plymouth, I believe. It was weird.
I saw a Starbucks on the south shore with a drive-thru. Plymouth, I believe. It was weird.
Not disagreeing...but let me elaborate...it's a lot more than just the surface-level decor. I find the Caffe Neros to be really inviting places to chill or work/study. There are lots of (and varieties of) seating surfaces and work surfaces. Their cafe layouts make excellent use of the space and can accommodate larger numbers of people much more comfortably than Starbucks' can (for example: Nero make use of well-placed/unobtrusive partitions around tables and seating nooks...include numerous booths, both for 2x and 4x,...and include easy chairs tucked away here & there). Fact is that people are more willing to cram in close together if there are partitions around them.
The historic business argument was that coffee shops didn't want people who only spent a few dollars hanging around all day because it wasn't revenue-generating...
I don't have hard evidence, but I have a hunch Nero's found a way to defeat that model. The many times I've visited them have revealed steady streams of take-out customers (e.g., same as Starbucks) in parallel with a higher density of sit-in customers (e.g., beating Starbucks).
I think it's a win-win for everyone (except Starbucks).
(plus the coffee and food are easily as good or better)
I saw a Starbucks on the south shore with a drive-thru. Plymouth, I believe. It was weird.