Tatte is not owned by Panera.
Ron Shaich was the owner of Panera, and they bought a stake in Tatte back in early-2016. At the time it was reported as "Panera buys Tatte." However, Schaich sold Panera to the German holding company that also owns Caribou Coffee, Peet’s Coffee, and Krispy Kreme the next year, in 2017. Panera's stake in Tatte didn't transfer with this sale. It remains with Schaich.
Shaich is a local guy, and as well as Tatte he's also a major investor in /owner of Life Alive, Clover, and CAVA.
Interestingly, Shaich's original restaurant - The Cookie Jar in DTX - was purchased by Au Bon Pain back in the '80s. ABP was later going through bankruptcy, and Shaich acquired the chain. Shaich's ABP then acquired the store that would later became Panera in the early-90s. ABP was then spun off from Panera in the late-90s but later reacquired by Panera in 2017. Today, ABP and Panera are under the same holding company, but without Shaich.
In 2017, Ron Shaich sold Panera Bread for $7.5 billion. Now he's making moves.
www.foodandwine.com
The fast-casual restaurant titan opens up about the challenges of building—and selling—a $7.5 billion company.
www.bostonmagazine.com
Over the last few years, the Panera founder and former CEO has been quietly making over the Lowell-born, casual vegetarian restaurant into something that has the potential to scale nationally.
www.bostonglobe.com
That's a few decades of musical chairs in the Boston bakery chain space.