BosDevelop
Senior Member
- Joined
- Jul 25, 2006
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Shake Shack=Crispy Kreme
There I said it.
I've thought about this analogy but I don't think it works because burgers are not comparable to doughnuts. Doughnuts are treats and everyone knows that they are one of the worst foods for you. Burgers are by no means healthy but they aren't going anywhere. Will there be 40 minute lines at Shake Shack forever? Definitely not. But saying that all their local locations will be closed within 4-5 years a la Krispy Kreme is very misguided in my opinion. I see the Boston area easily supporting at least 5 more Shake Shakes (I can see one near downtown crossing, one by BU/Allston and one near Fenway Park being highly successful for starters).