Marriott hotel planned for downtown New Bedford
01:00 AM EST on Thursday, December 11, 2008
By ELIZABETH ABBOTT
The New York Times
NEW BEDFORD ? Convinced that this storied seaport of cobblestone streets has ended years of economic devastation and crime, a local developer plans to build a Marriott hotel on the city?s waterfront, the first new downtown hotel in decades.
The LaFrance Hospitality Co., a Westport family business that owns eight hotels in New England, a restaurant and catering business, is planning a $10-million 106-room Marriott Fairfield Inn and Suites on a 1.6-acre parcel across the street from New Bedford?s fishing piers. Site preparation is under way, with a groundbreaking planned for early next year.
The five-story hotel will incorporate a historic granite structure, which used to be a whale-oil refinery, a reminder of the days when New Bedford was the whaling capital of the world. Its facade will combine brick, granite and wood. The site is just outside the New Bedford Whaling National Historic Park, 13 city blocks of 18th- and 19th-century buildings where the likes of Herman Melville and Frederick Douglass once strolled.
?This is very important to the city,? New Bedford?s mayor, Scott W. Lang, said of the hotel.
New Bedford has made strides in renewing itself in recent years. But without a hotel downtown, the city remained a ?pass-through? for people catching a ferry to Martha?s Vineyard or driving on to Cape Cod, Lang said.
Now, New Bedford can be a destination in itself, opening opportunities for other tourism ventures and other industries, he said. ?You need a hotel where your assets are,? Lang said.
For New Bedford, which still has a fishing fleet of more than 225 vessels, bringing in the largest catch, in dollar value, of any port in the United States, its assets are the waterfront and its historic downtown, the mayor said.
Yet persuading a developer to build a hotel downtown has not been easy. In the last five years or so, there have been at least three attempts to do so.
The city?s only downtown hotel closed in 1958. Since then, the closest place of any repute for visitors to stay has been a Days Inn on the outskirts of the city, four miles from downtown. After a while, not having a hotel downtown became embarrassing, said Matthew A. Morrissey, executive director of the city?s Economic Development Council.
Then, LaFrance Hospitality, whose offices are only 12 miles away, stepped into the picture. Its executives said they could see enough positive changes starting to take place in New Bedford to justify the company?s taking a risk on developing a hotel there.
Since 2000, 32 buildings in the downtown have been restored, at a cost of more than $80 million, and 14 other buildings are in a ?preconstruction? stage, the city says. Most of these are historic structures that are being renovated into commercial or mixed-use space, often with the help of state and federal historic tax credits.
In addition, several developments are under way elsewhere in New Bedford, including a $35-million mill conversion into condominiums, and there are plans to build the $2-million Waterfront Community Center on the Acushnet River, which will be a recreation facility and event center.
?New Bedford is on the rebound,? said Richard LaFrance, the hotel company?s president.
The company was also swayed by a marketing study commissioned by the city, which showed there was enough visitor demand to support a hotel, Morrissey said. The Martha?s Vineyard ferry is within walking distance to the site of the new hotel. Begun five years ago, the service has had a steady rise in passengers, with a 26-percent jump in the last year, he said.
LaFrance bought the site of the hotel last year for $1.2 million. The city has been working with the company to put together a financing package that will probably include tax incentives.
Morrissey and LaFrance said they were not worried about getting financing, despite the nation?s economic crisis. ?It?s going forward,? LaFrance said. The hotel is slated to open in the spring of 2010.
New Bedford is a long and narrow city, with an area about the same as Manhattan?s and a population that hovers around 100,000. In its early years, it was a vibrant, even wealthy, place, as whaling ships returned with blubber, spermaceti and other byproducts needed to make whale oil. At its peak, in 1857, New Bedford had 329 whaling vessels.
The city was also a stop on the Underground Railroad for slaves escaping northward from the South.
Once electricity replaced whale oil as the source of light, manufacturing became the city?s economic engine, predominantly textile manufacturing.
This lasted until the 1980s, when, as in other New England cities, the factories either shut down or moved away. ?In the 1980s, essentially everything bottomed out,? Morrissey said.
That?s when New Bedford started to become known mainly for blight and despair. The notorious 1983 rape at Big Dan?s tavern made national news.
Gang violence became such a problem that John Lewis, the Georgia Democratic congressman and civil rights leader, visited New Bedford two years ago to lead a peace march in the city after the mother of a suspected gang member was found murdered in her home.
When Lang was sworn in as mayor, in 2006, he inherited these problems. A former prosecutor, he tackled them with a ?full-court press,? he said.
New Bedford has embraced a belief that the arts can be used to rebuild its fortunes. Last year, it authorized hiring a creative economy-development officer to coordinate arts programming, financing and development.
The city?s landmark Zeiterion Theater draws an average of 4,500 people downtown on weekends.
According to Morrissey, the city feels that in LaFrance Hospitality it has a developer that not only appreciates New Bedford?s past, but also its future.
?We have a lot at stake in the area,? LaFrance said. ?It?s our hometown. We want it to work.?