Photo of the Day, Boston Style - Part Deux

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Not The best photo. But here's one through the alley of the facade at Russia Wharf.

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What is the mystery skyscraper to the right, next to One Financial? Did the South Station tower get built overnight without me knowing in some kind of retro art-deco form????

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Known as "environmental branding" this is where architecture and branding come together where the structure itself becomes advertising.

Is this the finest example of environment branding in Boston? Can we think of other instances?

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pelhamhall: not sure what you are referring to? I see the Federal Reserve (mostly hidden), then One Financial Center, and then the weather beacon of the Old Hancock.
 
^^Because of the perspective of the shot, the weather beacon kind of looks like a tower unto itself.

Also Pelham, inflatable props are now structural? And I think you used 'finest' where you meant to write 'tackiest'.
 
Oh, it's incredibly tacky! Wildly tacky! And I was talking not so much about the large inflatable lock, but about how the name of the company (Fortress) and the purpose of the building (protection) translate into its architectural presence: gray, monolithic, faux-medieval parapet - it's perfect, wouldn't you agree?

Are there other instances where the corporate persona and building use so perfectly translate into its architecture? I can't think of any at the moment. Not in Boston at least.
 
Other famous environmentally-branded architecture might include the Pirelli building in New Haven (with tire-track sides), the Chrysler building in NYC (with automobile grille hat), and perhaps the BMW tower and museum in Munich (where the blue and white BMW propeller logo is such an integral part of the property's architectural style.) OH, also the Capital Records building in LA.

Puritan Boston has very few examples, and I agree, they are (or can be) quite tacky!

Pirelli: http://www.architectureweek.com/cgi...article=news_1-1.html&image=11977_image_3.jpg

Chrysler: http://dd2.daredigital.com/sony/vaio-john.com/accessible/images/chrysler.jpg

BMW: http://boldts.net/album/D-M-BMW.shtml

Capital Records: http://media-cdn.tripadvisor.com/media/photo-s/01/04/aa/0e/capital-records.jpg
 
I asked my friend who took this what floor it was taken from but haven't got an answer yet - guesses?

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^ note the angle of the line of trees at the top right corner, they follow the old path of the road back when Copley "square" was actually a triangle. You can see the scars in the brick, road and curbing there and the sight line follows to where Huntington now ends at the Westin.
 
The Fortress is a cool landmark. I believe they take the lock off for the winter.

Somewhere on Route 1 in Saugus is a fish restaurant that looks like a sailing ship.
 
I would say 35th floor or above of the hancock. Although I would wonder how they got that angle and not reflection from window, were they hanging off the side of the roof?
 
After a few days of guessing, will you tell us where that is? I'm flummoxed.
 
BPL fire-stairs between the original Beaux Arts beauty and the fascist bunker addition.
 
Lights Out Boston 2008
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Link to FLICK'R

http://www.flickr.com/photos/gmack24/2877115439/

http://www.msnbc.msn.com/id/26527186/

City skyscrapers to turn out some lights
By WHDH-TV Staff and Associated Press
WHDH-TV
updated 12:17 p.m. ET, Wed., Sept. 3, 2008
BOSTON - Some of Boston's tallest office towers will turn off interior lights at night for the next two months as part of Mayor Thomas Menino's efforts to conserve energy.

The owners of 35 skyscrapers, including the Hancock building and Prudential Tower, have agreed with the request, and will turn out lights above the 30th floor between 11 p.m. and 5 a.m. starting Wednesday and continuing through Oct. 31.

The move is expected to save about 25 percent in lighting energy costs.

The effort, dubbed Lights Out Boston, comes as Menino prepares to host a national green building conference in November.

Patrick Glynn, general manager for Broadway Partners Real Estate Services, which owns the Hancock tower, says tenants are excited about the program.

(Copyright 2008 by The Associated Press. All Rights Reserved.)

URL: http://www.msnbc.msn.com/id/26527186/
 
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