GLOBE EDITORIAL
Getting to 'wow!' on Greenway
July 8, 2009
SUPPORTERS OF a proposed Boston Museum facing the Rose Kennedy Greenway say its historic location midway along the Freedom Trail and the ?wow!?? factor of its planned multimedia exhibits are sure to illuminate four centuries of the region?s history. But the group led by developer and former state official Frank Keefe must first overcome the ?huh??? factor.
The museum proposal is one of four under consideration by the Massachusetts Turnpike Authority for so-called Parcel 9, at the corner of Blackstone and North streets not far from City Hall and Faneuil Hall. Competing visions for the parcel include midsize residential and office developments, but all propose an upscale farmers? market on the ground floor to complement the Haymarket pushcart vendors who would share the space. Mayor Menino has questioned the economic sustainability of the $120 million museum project, which has raised just $8 million to date. But the combination of a museum and public market remains the most intriguing proposal for the site, if for no reason other than it is centered mainly around a civic mission.
Can it survive?
Concerns about the viability of the project are well placed. Will the museum attract the roughly 400,000 annual visitors at $10 a head needed to sustain operations? Can a modernistic facility that eschews permanent collections in favor of interactive and hands-on exhibits enhance the actual historical sites nearby, or draw visitors away from the Paul Revere House, Old North Church, and other attractions?
Done right, the museum could become ?part of the cultural dialogue of the city itself,?? says Richard Rabinowitz, one of the nation?s leading public historians and a consultant for the Boston Museum project. His glossy promotional literature describes ?core galleries?? focused on the region?s political, sports, scientific, and social history. Visitors might use screen technology to manipulate the division of cancer cells in the Judah Folkman lab while sports fans can run a virtual mile up Heartbreak Hill.
The challenge for such a museum is to keep putting together well-thought-out, well-executed exhibits year after year. Yet Boston Museum organizers have struggled to articulate a clear basic rationale for their project. There is reason, however, for caution. The original vision for a city museum, as well as its leadership and proposed location along the Greenway, have undergone several iterations, though largely for the better. It was designated originally for Parcel 12, near Christopher Columbus Park. But highway ramps on the parcel proved prohibitively expensive for the museum backers to build around.
And despite the success of similar projects in St. Paul, Philadelphia, and Chicago, the risk remains that the Boston Museum could become a mere stage set in the middle of a city known for its authentic historical sites, ranging from the Granary Burying Ground to the USS Constitution.
Enthusiasm in short supply
Mayor Menino isn?t exactly knocking himself out to help the Boston Museum proposal. Instead, he says, ?I?m not going to do anything to get in its way.?? Mainly he appears interested in ensuring that a public market is incorporated into the ground floor of whatever proposal wins. Other City Hall insiders say the museum project simply isn?t needed or economically feasible. But could the problem be less with the museum?s vision and more with turf concerns or the intrinsic orneriness of Bostonians? Rabinowitz, the president of the New York-based American History Workshop, suspects so.
?I?m so frustrated by the lack of confidence and pride?? in Boston, says Rabinowitz, who has fashioned scores of successful history programs on important sites, including the Lower East Side Tenement Museum and the Birmingham Civil Rights Institute.
The guy has a point. Despite recent improvements to the Freedom Trail, the opportunity for tourists and residents to soak up local history is static. And the museum?s vision, though still in a formative stage, is expansive. The proposed building?s five-story glass atrium is designed to reveal an entire region?s treasures. Backers are trying hard to form mergers and alliances with the Boston History & Innovation Collaborative, Sports Museum, MIT Museum, and other local institutions. And staffers are already reaching out to schoolchildren in the region to encourage oral history projects.
Backers are also proposing a low-lying pedestrian bridge that would connect their original Parcel 12 site north of the Faneuil Hall Marketplace to the Parcel 9 site, which still retains its 17th-century street patterns. The curved suspension bridge, which could be combined with a tree nursery space for the Greenway, might be a creative way to connect Atlantic Avenue with the museum entrance while bringing continuity to the Greenway. But like the museum itself, it still raises questions about whether it is more a frill than a significant addition.
The entire proposal would have more heft had it retained its original vision for an expanded visitors center with orientation films and information kiosks. The need for the Boston Museum may be debatable, but the need for a first-rate visitors center isn?t.
In any case, a prime parcel along the Greenway deserves a top-notch attraction. Boston Museum organizers haven?t yet proved they can pull it off, but they deserve a chance to try.