Looks awful in my opinion. They just took the old sign and welded it on to a new building, but the font and style of that sign in no way works with the style for the building. I hope this is just a quick mock-up and not any kind of real plan. The sign needs to both say, "yes, this is definitely State Street, but no, it's not the old stodgy version, look at the wave of this building, that's our new corporate brand."
We have a somewhat similar building here in Atlanta with decorative fins. Recently the firm of King & Spaulding attached their name to the building. It's was jarring at first seeing it, especially at night, so I get the reluctance. I think the ship logo would probably work better. Having said that, this is a beautiful building and I don't think the sign will take away from that beauty.
https://atlanta.curbed.com/2019/2/1...180-peachtree-atlanta-tower-midtown-equitable
I'm a little confused. Do people not like the building design, like the design but not the proportions (fat), or just don't like the signage?
I f-ing love this building. I don't care if it is plump and shorter than my apartment building.
the sign is fine and will likely change, anyway. it certainly doesn't negate how cool the tower is. calm down.
i'm more worried about how comparatively "bleh" one lincoln is going to look without any signage on top. 225 franklin went from extremely distinctive on the skyline (much larger sign than either of the subsequent buildings) to flat-out gross when "state street bank" was removed from the crown.
WeWork Signs Lease For Its Largest Boston Office Yet
WeWork's 232K SF lease at the tower means the company will eclipse the 1M SF mark for its overall Boston space, according to Perry Director of Intelligence Brendan Carroll. With that commitment, WeWork will control 41% of the 2.5M SF Boston coworking market. “One Lincoln Street is a huge win for WeWork Boston,” WeWork Northeast General Manager Dave McLaughlin said in a prepared statement. “It will be our largest location, growing our community by nearly 50%, and is more space in one building than we had in our first three years of operating in the city. This type of product offering will enable us to meet the demands of our growing enterprise business.”
One Lincoln Street is where the Leather District, Chinatown and Downtown Crossing merge and is also blocks from WeWork’s original Boston office at 745 Atlantic Ave. The company has grown from smaller office buildings and into more trophy products in Boston, including leases at One Beacon Street and 33 Arch St. It will eventually have room at the One Lincoln tower to expand, as State Street recently announced plans to move in 2023 to One Congress, a planned 43-story office tower at Bulfinch Crossing.
I'm a little confused. Do people not like the building design, like the design but not the proportions (fat), or just don't like the signage?
I f-ing love this building. I don't care if it is plump and shorter than my apartment building.
I love the building design, always have. My critique was strictly for the incongruous sign.
Looks awful in my opinion. They just took the old sign and welded it on to a new building, but the font and style of that sign in no way works with the style for the building. I hope this is just a quick mock-up and not any kind of real plan. The sign needs to both say, "yes, this is definitely State Street, but no, it's not the old stodgy version, look at the wave of this building, that's our new corporate brand."