I have a feeling Assembly Square is gonna be a huge success!
Winning awards is not the same thing as succeeding, though...
I really like the design of this place so far, but I have the feeling that Assembly Square will be a glorified outlet mall. Nice design, no soul. I'll spend my money elsewhere.
I know what chumbolly is saying. I am a huge Assembly Square supporter, but I feel like when one developer builds a whole neighborhood at once, it can feel a little "created" and "antiseptic". Like a disney-fied version of a neighborhood. Especially when it's filled with lots of national retailers. Part of what makes many of our urban neighborhoods so interesting and desirable is the the local stores and mix of older and newer buildings. The developer is definitely doing a nice job with the building type mix (although obvious the age thing can't really be controlled), but the big question I have is how to make it feel less like living in an outlet mall?
Jacobs would say that a neighborhood built all at once from scratch is already-dead (except in much more poetic terms). There's no substitute for a mix of building ages.
I really want Assembly Row to work, but I can't help thinking that it's going to turn into Santana Row.
I noticed references to Santana Row in the Assembly Row design guidelines. I happened to visit that place this past summer, so I have some impressions about it.
The first thing you noticed about Santana Row upon arriving are the vast acres devoted to free single and multi-level parking structures. You will, of course, be arriving by car -- because like most everything in San Jose, it is in the middle of severe suburban sprawl.
Despite the existence of an extremely large amount of free parking, Santana Row itself is built on a fairly wide road: at least 4 lanes, sometimes 6, on an estimated 70 foot right-of-way. As a result, there are large numbers of cars cruising up and down the street, ostensibly looking for street parking, though possibly just sightseeing.
Although the stores were not to my taste, there were a good number of people walking around there. In fact, the area had largely the same appeal as a typical shopping mall, except without a roof. In case it did rain, there was also an indoor shopping mall immediately adjacent to the area, on the other side of a large road at one end of the development.
In terms of creating a destination in the largely pedestrian-challenged South Bay area, Santana Row does appear to have been a success. If the goal was creating an actual neighborhood, it would be a complete failure. People drive their cars to walk around there, possibly shop, possibly eat, and then go home. The amenities are oriented towards the needs of a shopping mall, not a place where people regularly live and work in diverse settings. And it is not Transit-Oriented Development.
I do not know to what extent Santana Row may have influenced the design of Assembly Square. I am hoping, for the sake of the city, that it was minimal.
There's already a Super Stop and Shop more or less there. It just needs a better pedestrian connection (current iteration sucks).
These are my notes, from nearly 3 years ago, about visiting Santana Row,
Hey if there are enough people who want to live in Assembly Square, as Disneyfied as it may be, that's perfectly fine with me! I'm just hoping there are enough people who genuinely want this!
Also, it's not ideal from an urbanistic standpoint, but they could put a grocer into the old circuit city.