Re: Russia Wharf
There's a whole lot of science and research that goes into branding a property nowadays - the name of the property has value in and of itself - so for me, when I hear "Russia Wharf" I think of the Three Cheers dive bar, and the ship gallery store.
Given the facades of those properties will remain up - I can't see how you can name this property "Russia Wharf" and then launch an entirely new property altogether.
Imagine a 3rd-rate restaurant with third-rate curb appeal, and the owners gut the place, retrofit it, hire a celebrity chef, revamp the menu and wine lists, and then re-launch the restaurant as a first-class fine dining establishment. You can bet they wouldn't want to keep the old name of the restaurant. It's very basic marketing/branding strategy that only recently has been embraced by the commercial real estate industry - for better or worse. I would bet that the research BP conducted showed them a negative connotation for Russia Wharf - which is too bad, because I like the way Russia Wharf (and India Wharf for that matter) sound.