Re: Driven By Customer 'Service' Parte Dos
I personally don't understand the point of day passes. How many people are really using public transportation more than 4x a day?
You'd need to use the T separately six times in 24 hours for it to be cheaper than simply paying the single-ride fare ($12 at $2/ride (CharlieCard fare) vs. $11 for the T's day pass). Combine this with the generous transfer windows and the vast majority of people will almost always better off paying single-rides or going with a weekly/monthly pass instead of a day pass.
There very little point TODAY, but if the pass were set to a reasonable level, it could be a great asset.
Id structure it like this:
Duration Price payoff point
Ride $2
Day $6.50 = 3.25 rides a day
Three $13 = 2.16 rides a day
Week $18 = 9 a week = 1.29 a day*
Month $70 = 35 a month = 9 a week = 1.25 a day*
Quarter $250 = 31.25 a month = 7.81 a week = 1.11 a day*
*Assumes 7 day rider, if theyre a 5 day rider, the number is higher.
The point of the discount structure is to encourage two things:
1) More use of system during offpeak hours when theres excess capacity.
2) Guaranteed revenue for MBTA in advance.
IE, why sell a quarter (4 month) pass? Because its guaranteed money NOW. If pass buyer gets fired....MBTA still keeps money.
The current day structure doesnt fit either of those because it makes no sense to buy it.