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This is true but the only way to get to the upper level International departure area of Terminal E from the lower, mid-level where Southwest/AirTran departures/arrivals gates are located is either using a set of stairs or a very small elevator, neither of which is good for people with carry-ons. Few people want to lug their carry-ons up or down a flight of stairs or wait in line for an elevator that's large enough for only a few people and their luggage (and said elevator not in plain sight). I haven't seen any evidence of MassPort correcting this problem and it is a problem. Unless, of course, this isn't the connection that MassPort has in mind between the two terminals.
BOS isn't ideal, but I don't see that JFK is any better. I'd call it "even" as far as connecting goes (or slightly in BOS' favor just for compactness and all indoors).
I think that BOS works for the other reason cited: JetBlue's whole-metro share of BOS traffic is now 25% (no competition from an "EWR") and it has superior connections to other East Coast population centers.