http://www.mpaa.org/wp-content/uploads/2014/03/MPAA-Theatrical-Market-Statistics-2013_032514-v2.pdf
Relevant demographics (starting on page 12 or so) on who comprises movie going audiences. Overall the trend is downward over the last 10 years, but you can see 12-17 is an outsized demographic relative to other age groups. I think the location still works since its mixed in with office buildings and apartments designed for young professionals, not families. Plus alcohol & food revenues should trump the ticket revenue. Why try to cater to a demographic that doesn't exist in the neighborhood?
Relevant demographics (starting on page 12 or so) on who comprises movie going audiences. Overall the trend is downward over the last 10 years, but you can see 12-17 is an outsized demographic relative to other age groups. I think the location still works since its mixed in with office buildings and apartments designed for young professionals, not families. Plus alcohol & food revenues should trump the ticket revenue. Why try to cater to a demographic that doesn't exist in the neighborhood?