how are "cellphones and the google" going to help me try shoes on to see if they fit?
Ron,
A good point however -- have you seen the UPS commercial with the folks from the shoe company sitting around a table and talking about a customer:
1) Senior Guy -- customer bought shoes and they didn't fit -- no easy way to return them she's not happy -- unhappy customer I'm not happy
2) lots of comments by somewhat lower level people and cut to dissatisfied customer
2) some low level person mentions UPS has the solution with pre-printed return labels, etc.
3) group is much happier they discus increasing sales, etc all say they are happy
4) cut to customer -- she's Happy Happy
5) cut to Old Guy -- He says repeat customers then I'm Happy
6) Old guy says it all for UPS at the end I love logistics
Here's the modern model in a nutshell -- Courtesy of UPS and Amazon and a company at the old Fort Devens called Quite Logistics [uses robotic moving shelves made by a company in Billerica called Kiva Systems -- bought by Amazon a couple of years ago] :
1) -- whether you see the shoes online or in person in a kiosk or a kiosk+ shoppette -- they don't have your size to try on -- you click, touch the screen or use your smart cel to order
3) Quite Logistics, Amazon, etc. can take your order and give it to UPS, USPS, Fedex, etc in less than 30 minutes
4) day or two or perhaps minutes via drone helicopter the shoes arrive
5) you try them on -- if it fits Great
6) if not then you send them back and the process can begin again
Might not be for everyone so there is still likely going to be some places where you can try on the shoes until you find the ones you want and carry them home with you