- Apr 14, 2008
- Reaction score
I think as long as exhibitors get a fair shot to make theatrical releases post-COVID, there will continue to be an appetite for going to the movie theater. Remember, everyone, it was literally only two summers ago when Avengers: Endgame became the fifth most popular theatrical release globally of all time. People crave the opportunity to have a shared experience that is not replicable in a VOD-only world. The recent theatrical release of Godzilla vs. Kong is a noteworthy example of that appetite: with a $358 million global box office tally (and counting), Variety reports the big-budget flick has actually made a profit!Actually, I thought Arclight of all cinemas would survive because they could make a living on midnight screenings, classic films, and some lingering demand for nostalgic cinema experiences. The writing's on the wall for this whole industry, though. By 2023 no major release will be through anything but the studio's streaming service.
I apologize sincerely if my mourning of the Arclight sounds off topic, but I'm willing to defend my point that future trends with the film industry and theatrical exhibition have very big impacts on our built environment and the way we can engage with it. Summer 2020 should've been a banner year for Arclight and the Hub on Causeway development. While programs like Shared Streets and al fresco dining were a huge win during the pandemic to reconnect people with walking around our cities, the loss of urban theater houses threaten to diminish that momentum and hurt the opportunity for people to induce demand to our cities in the first place. It's one thing if Amazon turns Revere Showcase Cinema De Lux off US-1 into another fulfillment center (which also sucks, BTW). If the exhibitors continue to close shop across our communities, we all lose. We lose the opportunity to collectively shout, "OMG!" when Captain America wields Mjolnir; to cheer when George knocks out Biff with a single punch to the face; to laugh when the bridesmaids experience the rapture in the bridal shop; to cry when the toys face imminent doom in the incinerator.
We shouldn't wait 3 or 4 years for an exhibitor to reopen the Arclight North Station. More than 50% of MA adults have received their first vaccine doses... we really should be 'back to work/normal' in 3 to 4 months.